Creative Direction, Web, Print, Branding, Event

BitGo brought Powerplay in to manage creative direction for an aggressively timed brand and website refresh and relaunch, as well as marketing collateral that would need to be aligned with the new brand.

Managing a small team of freelance developers, web and graphic designers, illustrators, and motion designers, we created fresh, branded graphical elements, including the corporate logo, large format print, ad, and trade show collateral, business cards, and company letterhead. 
In addition, we developed a new iconographic system for in-product and web, as well as web page layouts for the BitGo corporate website.