Powerplay Case Study 02
The Standard Model
Preparing for investor pitches
The Standard Model, a biomedical AI startup made up of a technical team with a history of delivering state-of-the-art foundation models in medical imaging, language, genomics, and pathology for biomedical applications.​
This is a project with deep purpose and we were pleased to work with the founders on a branded style and vision that would help them to meet with early-stage investors and tell their story with visual impact and consistency.
Situation
The Standard Model is in its early days, but has many pieces in place in terms of their story and pitch. They needed a brand vision that visually evoked the mission and direction of their company.​
Since they didn't have a color palette, logo or landing page, we got to work developing a visual "mini-brand" as an outward-facing starting point for their investors and new employees to see the standing The Standard Model has as an emerging new company.
Action
We used Generative AI and complex prompting in Midjourney to develop the colorful and elegant "molecular" design that's meant to have a textural, artistic and emotional flow to it that embodies both the human and biological elements of The Standard Model story.
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We also developed a complex and artistic human figure to tell the story of the input and output modalities The Standard Model is known for and is developing.
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We also developed a color palette, logo and pitch deck design
for their investor pitches--along with a landing page.
Output & Results
The Standard Model is now a branded experience; a landing page, a rich and complex story developed in Google Slides for investor pitches, iconography, typography, consistently-styled generative AI visuals, and a simple brandmark design.
The pitch deck includes a bespoke icon set and Generative AI visual elements lend an elegance and emotional verve to the story they tell -- one that we're very proud to be a part of in reaching their objective to use AI in productive ways that help practitioners and individuals detect, treat, and cure disease.
‣ Brand Identity & Usage Guidelines
‣ Presentation Templates
‣ Iconography & Typography
‣ Generative AI Visuals
‣ Social Media "Skins" and Banners
